Search engine optimisation is basically the process of increasing the volume and quality of site traffic through increasing the visibility of your site or even a particular web page through search engines such as Google,Yahoo,MSN or whatever others have come to be known as. SEO stands for “search engine optimisation”. SEO is basically the process of improving the quality and volume of site traffic and excludes the sale of ad placement and direct advertising. In essence,search engine optimisation is a process that seeks to make your website more visible to search engines. This is accomplished through a series of techniques including text links,meta tags,meta description and keywords. All of these methods should be used carefully,in order to ensure that you increase the volume of search engine traffic.
Search engines also work on a point system which means that sites with the most links to them will appear on the first page of search results. This is the easiest way for a search engine optimiser to create the traffic you want from search engines,because it is completely transparent. Search engines give preference to websites with a higher number of links,so this is the best way to go about getting the traffic you need. Another way is to make sure that the site is search friendly. This means that it is easy to understand,or that there are links that lead back to your site that are relevant to your website topic. If the site has an online form where customers can enter their contact details,this will help to provide more relevant backlinks. Another technique is to create a “backlink tracker” that allows visitors to track backlinks they have clicked on.
Another great way to get better rankings is to submit to directories,as these websites are used by search engines to index your site. Directories are basically a list of websites that have links that point to your site. They are usually the best place to look for backlinks,because you can see what other websites have in place to help you get better rankings.